Kids love to build sandcastles.
Why not launch a new unique family-oriented beach/holiday resort with special rubber lego “sands”…
- The looks would be fantastic, because the Lego bricks would come in all shapes and colors.
- Wouldn’t be making use of the typical Lego bricks, because they would sting. That’s why I propose these to be smaller and made of “rubber”.
- Kids could build complex objects, not just castles.
Of course, this kind of a project would require some R&D investment in materials engineering/research, but the differentiation in the crowded hotel leisure business could eventually prove to be worthy.
Maybe Vegas resorts should look into this once the COVID problems are finally resolved.