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BusyMail.com

Jeff Bezosjeff.bezos@busymail.comCEO
Bill Gatesbill.gates@busymail.comPhilantrophist
Marc Andreessenmarc.andreessen@busymail.comVC
Christopher Nolanchristopher.nolan@busymail.comMovie Producer
Fareed Zakariafareed.zakaria@busymail.comJournalist

BusyMail will be an exclusive email service for the top CEOs, VCs, journalists, movie producers, and philanthropists, in other words, privileged people who receive thousands of “real” emails/pitches every single day.

Email’s practicality is great for the majority, but its low barrier to send makes it vulnerable to email blasts with little to no relevance for the recipient who receives tons of requests already. So it’s bad, not only for the recipient but also it suppresses the signals in the noise.

Busymail will be designed to solve this problem. It won’t be another earn.com, despite the identical “donate-to-deliver” component. Earn.com did a great job at assembling a strong advisory board, yet it failed in delivering on its original premise and eventually sold out. Busymail can change this with a more streamlined process of message delivery, where

a. the sender proves it’s NOT an email blast, and he’s sending the message exclusively to the recipient.

b. the sender demonstrates a strong will to get his message across

Here’s how the system works:

  1. First, it will auto-reply with a challenge to make sure that the sender is a real human and not a bot (that is, to satisfy (a)). This could be a difficult CAPTCHA quiz that you must familiar with from Google’s authentication screens. 

    Although the challenge mustn’t be sent right after the email is received by the servers, but delivered only after a delay that’s a few hours to a day long. This would satisfy the principle (b) above.
  2. If the answer is correct, it will move on to the second step, which is another auto-reply asking you to donate to the recipient’s organization(s) of choice. It could be arranged in a way, the more you give, the faster your message gets delivered. So, say you donated $1000 to the American Cancer Society, then it is guaranteed that your message is delivered in two weeks. For a donation of $5, it is guaranteed to be delivered in a year.
  3. Depending on the length of the email, it may additionally ask you to send a summary and perhaps links to your social media accounts too. This shouldn’t sound odd; American Consulates all around the world are already asking for the social media information in visa queues.

The system may have multiple automated interactions ensuring your email is in the format that the recipient wants. For example,

  • it may ask you to strip off the attachments and put them in the text format. So, no lengthy Powerpoint presentations or PDFs.
  • or it may ask you to send it in the video format that’s no longer than 3 minutes.

whichever the gatekeeper finds easier to deal with.

At the end of these purposefully “overwhelming” steps, it would finally notify you that your email was “sent”.

Such interactions with a personal assistant would be odd and time-consuming. Busymail.com could solve this with its unique pre-selection filters.

We’re living in a world where interaction with strangers is perceived as extremely dangerous. The Chinese Virus, that everyone is talking about these days, is really the peak of it. But without interacting with strangers and being open to the unknown, we would be lost in echo chambers that do not move us forward. BusyMail could be the powerful change-agent that the world needs, but of course, it could never beat death in its own game.

Business Model

There are multiple business models for a service like this:

  1. You could/should charge the celebrity/gatekeeper a certain fee for the service. This would help you identify whether the user really needs your services, more so than as a business model to rely on.
  2. A certain small portion of the donations could be charged to the sender as a “service fee,” of course, with a clear indicator.

The leaps and bounds that SuperHuman and Earn.com have made show that there’s a need for a service like this. I believe, with a strong advisory board who will actively use and market this service, and a talented product team, this idea can turn into a successful business.


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